Meta Ads Integration

Meta Ads connects with a token you create in your own Meta Business account. It belongs to a system user: a non-person account inside your Business portfolio that can work with the ad accounts and Pages you assign to it.

This setup is for your portfolio's own assets. An admin usually completes it in about 15 minutes. Meta's labels and requirements can vary by account; follow any additional prompts Meta displays.

Reading reports never needs a confirmation. Anything that could spend money or change delivery does: Theo first tells you the ad account, the daily budget and the most it could spend, and waits for your clear yes.

New ads are always created paused, so you can review them in Ads Manager first. They start spending only when you approve the launch.

Your work in Ad Studio is an ad project; a Meta campaign is the campaign in Ads Manager. Pick a brand, then use Where ads go to connect and choose its ad account, advertising Page, and destination. Social posts are separate from paid Meta ads. Saving a brand default seeds future projects, without changing projects or ads that already exist.

Choose Use an existing Meta campaign to browse accessible campaigns and ad sets, or Create a new Meta campaign to review a separate campaign's audience, budget and schedule. Search covers loaded results; use Load more when offered. Saved or previously used destinations for this brand appear first, never guesses based on a campaign's name. Switching destinations affects future ads only.

Running ads in an existing Meta campaign is not available here yet. You can save the destination, use Ads Manager, or choose a new Meta campaign. An existing ad set keeps its shared budget, audience, placements and schedule. Its budget is not added for each creative and is not a private spending cap for your project; changes to these shared settings belong in Ads Manager.

Open a finished still and choose Run on Meta, or select several. Review the copy and destination, then Create paused. Launch is a separate approval that names the budget and schedule. For separate new campaigns, the batch shows their combined budgets. The budget approval ceiling checks each promotion's daily budget; it is not a combined project spending cap.

Every ad in Meta ads shows its delivery and review status, including Meta's rejection reasons. Launch, Pause and Remove act on the resources created for that promotion; an ad in an existing campaign never controls its parent campaign or ad set. Change budget is available only for a separate campaign created by Ad Studio. A paused parent must be reviewed in Ads Manager, not activated automatically.

Results offers This ad project, This brand, and Whole account. Project and brand reports cover their recorded Meta ads, including archived creatives, not unrelated ads sharing a campaign. Whole account is an explicit choice. Incomplete reads are marked, and an empty project is never silently replaced with account-wide results. Ask Theo can suggest what to run or help revise a rejected ad, but publishing still needs your approval.